Start-up marketing strategies

By:

Edited by Ramesh, M. Anil

Material type: Text

TextPublication details: Mumbai Jaico Publishing House 2022Description: 240 pISBN:

9789390166824

Subject(s):

DDC classification:

658.11 STA

Summary: 11 Real-Life Cases of Indian Start-Ups Analyse real-life marketing challenges faced by start-ups from across the marketing mix of product, price, place and promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including health tech, fintech, media and entertainment, and fast-moving consumer goods (FMCG). Each case investigates the dilemmas faced by start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.

List(s) this item appears in: New Arrivals September 2025

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	658.11 STA (Browse shelf(Opens below))	Available		179609

Total holds: 0

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Previous	658.11 LAZ Out-innovate :	658.11 MOO You don't need an MBA to make millions	658.11 MOR 7th ed Starting a successful business	658.11 STA Start-up marketing strategies	658.11 THI Zero to one : notes on startups, or how to build the future	658.11092 GAR Buck stops here	658.114 ERD Beyond the corporation: humanity working	Next

11 Real-Life Cases of Indian Start-Ups Analyse real-life marketing challenges faced by start-ups from across the marketing mix of product, price, place and promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including health tech, fintech, media and entertainment, and fast-moving consumer goods (FMCG). Each case investigates the dilemmas faced by start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.

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