Start-up marketing strategies (Record no. 359249)

MARC details
000 -LEADER
fixed length control field 01466nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250830171234.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250830b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789390166824
040 ## - CATALOGING SOURCE
Transcribing agency AACR-II
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.11 STA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Edited by Ramesh, M. Anil
9 (RLIN) 13810
245 ## - TITLE STATEMENT
Title Start-up marketing strategies
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mumbai
Name of publisher, distributor, etc. Jaico Publishing House
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent 240 p.
520 ## - SUMMARY, ETC.
Summary, etc. 11 Real-Life Cases of Indian Start-Ups Analyse real-life marketing challenges faced by start-ups from across the marketing mix of product, price, place and promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including health tech, fintech, media and entertainment, and fast-moving consumer goods (FMCG). Each case investigates the dilemmas faced by start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Startups and Entrepreneurship
9 (RLIN) 13811
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital Marketing
9 (RLIN) 13812
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total Checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Date acquired
2025-08-30   658.11 STA 179609 599.00 2025-08-30 Books Not Missing Dewey Decimal Classification Not Damaged     Gandhi Smriti Library Gandhi Smriti Library 2025-08-30

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