International marketing management

By:

Arshi, Fauzia

Material type: Text

TextPublication details: New Delhi DPS PublishngEdition: 3rd edISBN:

9788197286018

Subject(s):

DDC classification:

658.8 ARS

Summary: This book defines the concepts of various aspects of International marketing and it covers economic, Political and geographical environment of global marketing. The topics like product segmentation, planning, pricing, packing and advertising also explained and supported by excellent examples and case studies.

List(s) this item appears in: Finance and Economy

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	658.8 ARS (Browse shelf(Opens below))	Available		177365

Total holds: 0

This book defines the concepts of various aspects of International marketing and it covers economic, Political and geographical environment of global marketing. The topics like product segmentation, planning, pricing, packing and advertising also explained and supported by excellent examples and case studies.

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