Lilliput land: how small is driving India's mega consumption story

By:

Bijapurkar, Rama

Material type: Text

TextPublication details: Gurugram Penguin Random House 2024Description: 283pSubject(s):

DDC classification:

339.47054 BIJ

Summary: One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day. In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.

List(s) this item appears in: Finance and Economy

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	339.47054 BIJ (Browse shelf(Opens below))	Checked out to Mahanadi Hostel OT Lounge (MAHANADI)	2025-08-30	176963

Total holds: 0

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day. In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.

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