Agricultural marketing in India / S.S. Acharya,N.L. Agarwal

For achieving the twin conflicting objectives of providing remunerative prices to farmers and at the same time ensuring supplies to consumers at reason able price, marketing system has to play a very crucial role. This necessitates an understanding of agricultural marketing mechanism, system and structure by all the sections of society.

This book contains an incisive analysis of marketing functions, institutions, efficiency. costs and margins, government efforts in the improvement of agricultural marketing and market research. Although the main focus in the book is on the performance of India's agricultural marketing system, the methodology and policy implications are equally relevant to many other developing countries.

The material has been presented in simple language and is supported with latest data, research findings and experience of extensive field visits. The book is a good textbook for undergraduate as well as postgraduate students of agriculture, economics and others appearing in competitive examinations with Agricultural Marketing as a subject. It is a good reference for policy. makers, planners and administrators connected with marketing of agricultural products and inputs.