City branding : theory and cases

By:

Dinnie, Keith. (ed.)

Material type: Text

TextPublication details: New York; Palgrave Macmillian; 2011Description: 239 pISBN:

9780230241855

Subject(s):

City branding

DDC classification:

307.767 CIT

Summary: The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. This emerging phenomenon is captured with contributions from international place branding experts, in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. This is a highly focused, yet broad and comprehensive, city branding text that is strong both in theory and practice.

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	307.767 CIT (Browse shelf(Opens below))	Available		147367

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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. This emerging phenomenon is captured with contributions from international place branding experts, in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

This is a highly focused, yet broad and comprehensive, city branding text that is strong both in theory and practice.

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