Survival tactics

According to a recent Gallup poll, seven out of ten high school students report that they want to start and run their own business. Every year, five million Americans launch their own ventures, according to the Small Business Administration. By any measure, the movement toward entrepreneurship is increasing each year. While many resources provide practical information to guide the entrepreneur or small business owner through the challenges of establishing, managing and growing their business, few tackle the more personal side of entrepreneurship in a rigorous fashion. As Ted Sun argues, "countless people are entering entrepreneurship in one form or another. Most have no clue how to be one." Drawing from extensive primary research conducted with entrepreneurs in a variety of fields, Sun dispels common myths and misconceptions about entrepreneurship and identifies eleven core beliefs, behaviors and qualities of successful individuals, including technical proficiency.