Dynamics of mass society and communication

By:

"Gaur, Sanjay"

Material type: Text

TextPublication details: Jaipur; Book Enclave; 2006Description: 271pISBN:

9788181521378

Subject(s):

Mass Communication

DDC classification:

302.2 GAU

Summary: Historians appropriately have recorded the nineteenth century as the age of that remarkable political, economic, and social transformation known as the Industrial Revolution. Even more appropriately, the most significant development of twentieth centuryand the one likely to leave the most compelling impression on modern societyhas been the trenchant growth of the mass media. The development of the communication arts and the consequent germination of public relations as a social technique have been unique phenomena of the last century. For last century has seen the perfecting of the art of mass communication, with a variety of intricate and highly refined media and techniques employed to convey information, entertainment, and education to a large, heterogeneous group known as the public.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	302.2 GAU (Browse shelf(Opens below))	Available		130092

Total holds: 0

Historians appropriately have recorded the nineteenth century as the age of that remarkable political, economic, and social transformation known as the Industrial Revolution. Even more appropriately, the most significant development of twentieth centuryand the one likely to leave the most compelling impression on modern societyhas been the trenchant growth of the mass media. The development of the communication arts and the consequent germination of public relations as a social technique have been unique phenomena of the last century. For last century has seen the perfecting of the art of mass communication, with a variety of intricate and highly refined media and techniques employed to convey information, entertainment, and education to a large, heterogeneous group known as the public.

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