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Theories of communication and mass media

By: Material type: TextTextPublication details: Jaipur; Book enclave; 2007Description: 248pISBN:
  • 9788181521590
Subject(s): DDC classification:
  • 302.23 AGR
Summary: The media for mass communication better known as mass media include those of printed word and picture, where apeal to the sens eof sight(newspapers, magazines, books, pamphlets, direct mail, etc.), radio, which is aimed at the sense of sound, television and motion pictures, which appeal both to the visual and auditory senses. Among the vaired agencies involved in communication are the press association, the press syndicates, advertising agenceis, public relations departments of companies and institutions as well as research and teaching groups.
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Item type Current library Call number Status Date due Barcode Item holds
Books Books Gandhi Smriti Library 302.23 AGR (Browse shelf(Opens below)) Available 130079
Total holds: 0

The media for mass communication better known as mass media include those of printed word and picture, where apeal to the sens eof sight(newspapers, magazines, books, pamphlets, direct mail, etc.), radio, which is aimed at the sense of sound, television and motion pictures, which appeal both to the visual and auditory senses. Among the vaired agencies involved in communication are the press association, the press syndicates, advertising agenceis, public relations departments of companies and institutions as well as research and teaching groups.

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