Theories of communication and mass media

By:

"Agrawal, Namita"

Material type: Text

TextPublication details: Jaipur; Book enclave; 2007Description: 248pISBN:

9788181521590

Subject(s):

Communication

DDC classification:

302.23 AGR

Summary: The media for mass communication better known as mass media include those of printed word and picture, where apeal to the sens eof sight(newspapers, magazines, books, pamphlets, direct mail, etc.), radio, which is aimed at the sense of sound, television and motion pictures, which appeal both to the visual and auditory senses. Among the vaired agencies involved in communication are the press association, the press syndicates, advertising agenceis, public relations departments of companies and institutions as well as research and teaching groups.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	302.23 AGR (Browse shelf(Opens below))	Available		130079

Total holds: 0

The media for mass communication better known as mass media include those of printed word and picture, where apeal to the sens eof sight(newspapers, magazines, books, pamphlets, direct mail, etc.), radio, which is aimed at the sense of sound, television and motion pictures, which appeal both to the visual and auditory senses. Among the vaired agencies involved in communication are the press association, the press syndicates, advertising agenceis, public relations departments of companies and institutions as well as research and teaching groups.

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