Theories of communication and mass media
Material type:
- 9788181521590
- 302.23 AGR
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Gandhi Smriti Library | 302.23 AGR (Browse shelf(Opens below)) | Available | 130079 |
The media for mass communication better known as mass media include those of printed word and picture, where apeal to the sens eof sight(newspapers, magazines, books, pamphlets, direct mail, etc.), radio, which is aimed at the sense of sound, television and motion pictures, which appeal both to the visual and auditory senses. Among the vaired agencies involved in communication are the press association, the press syndicates, advertising agenceis, public relations departments of companies and institutions as well as research and teaching groups.
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