Youth, media and social change

The Book discusses comprehensively the theories of communication media and shows how the process of mediaization influences positively or negativaly the life style of youth in particular and changes the norms, values and role structures in society in general. The chief aim of the work is to bring into light the extent and quality of changes which have occured in the life style, the social context, self esteem and coping mechanisms of youth and parental perspective on sexual and reproductive health.

The underlying question under consideration is the significant transformations of more than 50 years of India's independence which include the new ideology of developmentalism and the changes taking place due to the new pace of information revolution. It also probes into the issues of modernization, gender issues, nation building, socio cultural dimensions in family welfare and violence against women and aged under the impact of globalization. Various factors which influence the degree of modernization such as educational, economic factors, mass media etc have been co-related with the aspirations in the light of organization role stress and job satisfaction.

The work presented in this book had originally been written for the Project report and papers for the seminars and conference during the last decades. The entire work is being sustained by the empirical data collected add to the richness of the book.