Marconomics : defining economics through social science and consumer behavior

By:

Blawatt, Ken R

Material type: Text

TextPublication details: New Delhi; Emerald; 2016Description: 384ISBN:

9781786355669

Subject(s):

Economics

DDC classification:

330 BLA

Summary: Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model. He develops a paradigm in the form of two correlated variables that provide the rationale for three economic domains: entrepreneurial, managed, and mass market economies that tell us how business, money, and people work. An economy is a dynamic, behavior-driven structure that is influenced by human variables and exogenous factors that need be included in the creation of models and policies. Marconomics sets an initial framework on which further social scientific research may advance an improved understanding of the discipline.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	330 BLA (Browse shelf(Opens below))	Available		159856

Total holds: 0

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Previous	330 BHA Evolution of Economic Ideas	330 BIS Essentials economics	330 BIS Economics: an A-Z guide	330 BLA Marconomics : defining economics through social science and consumer behavior	330 BOS Community and the economy	330 BOU Skills of the economist	330 BOU Economic analysis	Next

Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model. He develops a paradigm in the form of two correlated variables that provide the rationale for three economic domains: entrepreneurial, managed, and mass market economies that tell us how business, money, and people work. An economy is a dynamic, behavior-driven structure that is influenced by human variables and exogenous factors that need be included in the creation of models and policies. Marconomics sets an initial framework on which further social scientific research may advance an improved understanding of the discipline.

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