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Serious creativity

By: Material type: TextTextPublication details: London; Vermilion; 2015Description: 472pISBN:
  • 9780091939700
Subject(s): DDC classification:
  • 153.35 DEB
Summary: As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance.
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Item type Current library Call number Status Date due Barcode Item holds
Books Books Gandhi Smriti Library 153.35 DEB (Browse shelf(Opens below)) Available 158730
Total holds: 0

As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance.

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