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Influence: the psychology of persuasion

By: Material type: TextTextPublication details: Newyork; 2007; 1920ISBN:
  • 9780061241895
Subject(s): DDC classification:
  • 153.852 CIA
Summary: In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:
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Item type Current library Call number Status Date due Barcode Item holds
Books Books Gandhi Smriti Library 153.852 CIA (Browse shelf(Opens below)) Available 156301
Total holds: 0

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:

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