Influence: the psychology of persuasion
Material type:
- 9780061241895
- 153.852 CIA
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Gandhi Smriti Library | 153.852 CIA (Browse shelf(Opens below)) | Available | 156301 |
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153.85 TAS Influence: how to exert it | 153.852 AXE Getting your way every day | 153.852 BED 3 steps to yes | 153.852 CIA Influence: the psychology of persuasion | 153.852 CIA Influence: Science and practice | 153.852 DUT Flipnosis | 153.852 GRE Art of seduction |
In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:
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