Youth and media

By:

"Ruddock,Andy"

Material type: Text

TextPublication details: New Delhi; Sage; 2013Description: 220pISBN:

9781848600928

Subject(s):

Mass media and youth

DDC classification:

302.230835 RUD

Summary: When societies worry about media effects, why do they focus so much on young people? Is advertising to blame for binge drinking? Do films and video games inspire school shootings? Tackling these kinds of questions, Youth and Media explains why young people are at the centre of how we understand the media. Exploring key issues in politics, technology, celebrity, advertising, gender and globalization, Andy Ruddock offers a fascinating introduction to how media define the identities and social imaginations of young people. The result is a systematic guide to how the notion of media influence 'works' when daily life compels young people to act out their relationships through media content and technologies. Complete with helpful chapter guides, summaries and lively case studies drawn from a truly global context, Youth and Media is an engaging and accessible introduction to how the media shape our lives. This book is ideal for students of media studies, communication studies and sociology.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	302.230835 RUD (Browse shelf(Opens below))	Available		155108

Total holds: 0

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Previous	302.23083 QUE 20 questions about youth and media/edited by Sharon R. Mazzerella	302.23083 STR 3rd ed. "Children ,adolescents and the media/ by"	302.230830973 STR 2nd ed. Children adolescents and the media	302.230835 RUD Youth and media	302.230924 TEW Serving bosses big and small: Reminiscences of an information officer	302.230954 IND "Indian mass media and the politics of change / edited by Batabyal, Somnath .....[et al.]"	302.230954 KOH 3rd ed Indian media business	Next

When societies worry about media effects, why do they focus so much on young people? Is advertising to blame for binge drinking? Do films and video games inspire school shootings? Tackling these kinds of questions, Youth and Media explains why young people are at the centre of how we understand the media.
Exploring key issues in politics, technology, celebrity, advertising, gender and globalization, Andy Ruddock offers a fascinating introduction to how media define the identities and social imaginations of young people. The result is a systematic guide to how the notion of media influence 'works' when daily life compels young people to act out their relationships through media content and technologies.

Complete with helpful chapter guides, summaries and lively case studies drawn from a truly global context, Youth and Media is an engaging and accessible introduction to how the media shape our lives. This book is ideal for students of media studies, communication studies and sociology.

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