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Digital cool : life in the age of new media

By: Material type: TextTextPublication details: Hyderabad; Orient Blackswan; 2012Description: 251pISBN:
  • 9788125047308
Subject(s): DDC classification:
  • 303.4833 NAY
Summary: Digital Cool examines life in the age of New Media. From Facebook to Internet dating, tablets to Twitter, cyber avatars to Wikis-it tells the story of how human lives today are heavily mediated by 'cool' technologies, and how the technologies themselves are mediated by our ways of living, playing and working. 'Digital Cool' is simultaneously about individualisation, with its make-believe detachment (Cool), and the fierce collectivism facilitated by New Media. There's the young woman waiting for the tube while swishing through the bestseller she's just bought on her iPad, indifferent to her surroundings; there is also the fury of the mainly online pink chaddis campaign of 2009, the collaborative radical political critique of kafila.org, or the arrival of Spring in Tahrir, with unforgettable images of Google executive Wael Ghonim coordinating revolution on Facebook, accessed on his smartphone.
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Digital Cool examines life in the age of New Media. From Facebook to Internet dating, tablets to Twitter, cyber avatars to Wikis-it tells the story of how human lives today are heavily mediated by 'cool' technologies, and how the technologies themselves are mediated by our ways of living, playing and working.

'Digital Cool' is simultaneously about individualisation, with its make-believe detachment (Cool), and the fierce collectivism facilitated by New Media. There's the young woman waiting for the tube while swishing through the bestseller she's just bought on her iPad, indifferent to her surroundings; there is also the fury of the mainly online pink chaddis campaign of 2009, the collaborative radical political critique of kafila.org, or the arrival of Spring in Tahrir, with unforgettable images of Google executive Wael Ghonim coordinating revolution on Facebook, accessed on his smartphone.

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