Multinational corporations & the control of culture: the ideological apparatuses of imperialism

By:

Mattelart , Armand

Material type: Text

TextPublication details: New Jersey; Harvester Press; 1979Description: 304 pISBN:

085527851X

Subject(s):

Multinational corporations

DDC classification:

338.88 MAT

Summary: The object of the present study is to specify the contours of the ideological offensive of the ruling classes at the present stage of the international accumulation of capital, to discern the mobility of its agents, and to determine the transfers of power which the present phase exacts. What type of ideological apparatus accompanies the phenomenon of multinationalisation? To each phase of the process of accumulation of capital there corresponds a citizen made to the measure of a certain set of social practices which gives life to the legitimate and natural character of this process of accumulation. To each phase there corresponds mechanisms of conditioning which guarantee what the strategists of the Vietnam War denoted without precautionary oratorical deceits as 'the conquest of hearts and minds'.

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	338.88 MAT (Browse shelf(Opens below))	Available		20500

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Previous	338.88 GAN Multinational corporations	338.88 LAL Multinationals from the third World	338.88 MAN Financial role of multinational enterprises	338.88 MAT Multinational corporations & the control of culture: the ideological apparatuses of imperialism	338.88 MEN International business: theory and practice	338.88 MUL Multinationals in economic development: emerging issues & options	338.88 MUL Multinational enterprise in a hostile world: proceedings of conference held in Geneva under the auspices of the graduate institute of international studies I'Institute universitaire d'Etudes Europeennes and the center for education in international management	Next

The object of the present study is to specify the contours of the ideological offensive of the ruling classes at the present stage of the international accumulation of capital, to discern the mobility of its agents, and to determine the transfers of power which the present phase exacts. What type of ideological apparatus accompanies the phenomenon of multinationalisation? To each phase of the process of accumulation of capital there corresponds a citizen made to the measure of a certain set of social practices which gives life to the legitimate and natural character of this process of accumulation. To each phase there corresponds mechanisms of conditioning which guarantee what the strategists of the Vietnam War denoted without precautionary oratorical deceits as 'the conquest of hearts and minds'.

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