Attention economy: understanding the new currency of business/ by Thomas H Davenport and John C Beck

By:

Davenport, Thomas H

Contributor(s):

Beck, John C

Material type: Text

TextPublication details: Boston; Harvard Business School Press; 2001Description: 255pISBN:

9781578518715

Subject(s):

Personal information management

DDC classification:

303.4833 DAV

Summary: This title identifies attention management as the new critical competency for 21st century business. This is a landmark book for every manager who wants to learn how to earn and spend the new currency of business argues that unless companies learn to effectively capture, manage, and keep attention both internally and out in the marketplace, they'll fall hopelessly behind in our information-flooded world. It is based on an exclusive global research study, with examples from a range of companies. It provides a revolutionary four part model for managing attention in all areas of business. It presents a multidisciplinary approach to the topic of 'attention,' incorporating economics, psychology, and technology. It appeals to readers not only as representatives of an organization, but as individuals.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	303.4833 DAV (Browse shelf(Opens below))	Available		150561

Total holds: 0

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Previous	303.4833 BRO Social life of information	303.4833 CAS Rise of the network society	303.4833 COR Urban and regional technology planning: planning practice in the global knowledge economy	303.4833 DAV Attention economy: understanding the new currency of business/ by Thomas H Davenport and John C Beck	303.4833 DEC Deciphering cyberspace: making the most of digital communication technology	303.4833 DIG Digitized imagination	303.4833 DRE 2nd. ed. On the internet	Next

This title identifies attention management as the new critical competency for 21st century business. This is a landmark book for every manager who wants to learn how to earn and spend the new currency of business argues that unless companies learn to effectively capture, manage, and keep attention both internally and out in the marketplace, they'll fall hopelessly behind in our information-flooded world. It is based on an exclusive global research study, with examples from a range of companies. It provides a revolutionary four part model for managing attention in all areas of business. It presents a multidisciplinary approach to the topic of 'attention,' incorporating economics, psychology, and technology. It appeals to readers not only as representatives of an organization, but as individuals.

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