CEO: building a $ 400 million company from the ground up

Sandy Kurtzig's personal story of how she founded ASK Computers with entrepreneurial advice for men and women at all organizational levels. The text tells of how Kurtzig transformed a $2000 investment and a bedroom office in her house into a $400 million software giant in 18 years. This edition features a new introduction in which Kurtzig draws on her own experiences to provide insight into the sources of entrepreneurial success-leadership, vision, strategic thinking and the ability to make decisions and take risks. It also includes a new concluding chapter that brings the story up to 1993, describing Kurtzig's return to ASK in 1989 to engineer a successful turnaround, more than doubling revenues to $432 million by 1993. Kurtzig's product revolutionized business by enabling her clients to implement "just in time" inventory control. She was the first woman to take a high-technology firm public.