Introduction to behavioral science for business.
Material type:
- 852264798
- 158.7 Kol
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Gandhi Smriti Library | 158.7 Kol (Browse shelf(Opens below)) | Available | 18568 |
Introduction to behavioral science - History of behavioral thought - Data and decision making - The development of individual differences - Behavior: an input-output system - Modification mechanisms: learning and the cquisition of skills - Cognitive processes - Needs and need-satisfaction - Language and communication - Culture and behavior - Social structure - Social process - Attitudes and values - Mass communication - Groups - Organizations - Leadership - Political and legal behavior - Economic behavior - The individual, the organization and society
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