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New industrial State

By: Material type: TextTextPublication details: New York; New American Library; 1978Edition: 3rd. edDescription: 384 pSubject(s): DDC classification:
  • 330.1220973 GAL 3rd ed.
Summary: With searing wit and incisive commentary, John Kenneth Galbraith redefined America's perception of itself in The New Industrial State, one of his landmark works. The United States is no longer a free-enterprise society, Galbraith argues, but a structured state controlled by the largest companies. Advertising is the means by which these companies manage demand and create consumer "need" where none previously existed. Multinational corporations are the continuation of this power system on an international level. The goal of these companies is not the betterment of society, but immortality through an uninterrupted stream of earnings.
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Item type Current library Call number Status Date due Barcode Item holds
Books Books Gandhi Smriti Library 330.1220973 GAL 3rd ed. (Browse shelf(Opens below)) Available 16696
Total holds: 0

With searing wit and incisive commentary, John Kenneth Galbraith redefined America's perception of itself in The New Industrial State, one of his landmark works. The United States is no longer a free-enterprise society, Galbraith argues, but a structured state controlled by the largest companies. Advertising is the means by which these companies manage demand and create consumer "need" where none previously existed. Multinational corporations are the continuation of this power system on an international level. The goal of these companies is not the betterment of society, but immortality through an uninterrupted stream of earnings.


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