Mass culture revisted / edited by Bernard Rosenberg and david Manning White .

Everyday we are influenced, on a variety of levels, by the suggestions and dictums of mass media. This book presents a provocative reevaluation of the pros and cons of Mass Culture (the title of the editors earlier best-selling book)

Mas Culture Revisited, with its fresh approach to and examination of the cultural implications of mass media, brings you fully up-to-date on how we;re being stimulated and/or stagnated be medias many influences. The editors, in their individual introductions, set out their very different feelings concerning the value of mass culture. Dr. Rosenbern ("Thumbs down") I side with that earlier Macdonald who saw the masses (which is to say, everybody) as victims of a merciless technological invasion that threatened to destroy their humanity." Dr. White ("Thumbs up"): "There is a distinct danger that if we make the mass media the scapegoat for the miasmic lives we have given ourselves during the century, we may be insulating ourselves from more basic problems." Drs. Rosenberg and White have, in fact, set up a debate of sorts and to this fire they have added the contributions of 29 noted authorities from the fields of sociology, psychology, art, journalism, etc. They consider the full spectrum of media's impact on the fabric of our lives, and present a stimulating probe into the meanings and results of mass culture. Edward Shils, Hannah Arendt, Fred W. Friendlt, Diana Trilling, Mordecai Richlwe, and John Lahr are but a few of the expert observers of our socio-cultural sphere contributing to this work. Is mass culture a plague, a significant motivator or a harmless balm? You may feel strongly one way or another about this. This book may strengthen you position-then again, it may stretch your thinking a little.