Rural bank marketing (Record no. 81690)
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000 -LEADER | |
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fixed length control field | 01644nam a2200217Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220512153917.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200204s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788180180965 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 332.31 SHA |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Sharma, R. D. |
245 #0 - TITLE STATEMENT | |
Title | Rural bank marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Jaipur |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | National Pub. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2008 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 173 p. |
365 ## - TRADE PRICE | |
Price amount | 425.00 |
365 ## - TRADE PRICE | |
Unit of pricing | RS |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Within the framework of marketing concept the present study has examined in detail various efforts by the agencies concerned like sponsor banks, state government, RBI and Government of India with regards to need-based service package in rural India, branch location issues, rural banking, communication, customer-friendly bank personnel, procedural simplification, etc. The issues have been studied empirically on the basis of information gathered, on self developed five-point Lickert-scaled schedule, from randomly selected respondents. The reliability and validity of findings have been tested transparently and objectively.<br/><br/>Besides the aforesaid nature and scope of original addition to the knowledge on rural bank marketing, the conceptual background of the concept of marketing orientation in rural banking made in the beginning of the study justifies the necessity of the work as RRBS are said to have combined concepts of both comparative and commercial banking in real rural settings.<br/><br/>The study will prove to be a good addition to the literature on banking. The policy makers and bankers will find new ideas for further improvement in rural banking in India. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Rural Bank |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
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Not Missing | Not Damaged | Gandhi Smriti Library | Gandhi Smriti Library | 2020-02-04 | 425.00 | 332.31 SHA | 97702 | 2020-02-04 | 425.00 | 2020-02-04 | Books |