Rural bank marketing (Record no. 81690)

MARC details
000 -LEADER
fixed length control field 01644nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220512153917.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200204s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788180180965
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 332.31 SHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sharma, R. D.
245 #0 - TITLE STATEMENT
Title Rural bank marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Jaipur
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. National Pub.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 173 p.
365 ## - TRADE PRICE
Price amount 425.00
365 ## - TRADE PRICE
Unit of pricing RS
520 ## - SUMMARY, ETC.
Summary, etc. Within the framework of marketing concept the present study has examined in detail various efforts by the agencies concerned like sponsor banks, state government, RBI and Government of India with regards to need-based service package in rural India, branch location issues, rural banking, communication, customer-friendly bank personnel, procedural simplification, etc. The issues have been studied empirically on the basis of information gathered, on self developed five-point Lickert-scaled schedule, from randomly selected respondents. The reliability and validity of findings have been tested transparently and objectively.<br/><br/>Besides the aforesaid nature and scope of original addition to the knowledge on rural bank marketing, the conceptual background of the concept of marketing orientation in rural banking made in the beginning of the study justifies the necessity of the work as RRBS are said to have combined concepts of both comparative and commercial banking in real rural settings.<br/><br/>The study will prove to be a good addition to the literature on banking. The policy makers and bankers will find new ideas for further improvement in rural banking in India.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Rural Bank
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library   2020-02-04 425.00   332.31 SHA 97702 2020-02-04 425.00 2020-02-04 Books

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