Mass communication and journalism in India (Record no. 8130)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00976nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220114224018.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200202s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2 MEH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Mehta, D. S." |
| 245 #0 - TITLE STATEMENT | |
| Title | Mass communication and journalism in India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Allied Pub. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1979 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 313p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Mass communication as it is understood today is relatively a recent phenomenon in India. It essentially means dissemination of information, ideas and entertainment by the communication media. The media may be modern such as radio, TV, film, press, publication, advertising or traditional such as folk dance, drama and puppetry.<br/><br/>The mass communicator in India needs to know the basic role, the structure and functioning of different media operating in the country. The present work is a multi-media effort and is intended to cater to a much wider audience. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Missing | Not Damaged | Gandhi Smriti Library | Gandhi Smriti Library | 2020-02-02 | MSR | 302.2 MEH | 8911 | 2020-02-02 | 2020-02-02 | Books |