One land one billion minds (Record no. 78265)

MARC details
000 -LEADER
fixed length control field 02049nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220714171627.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200204s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788185984223
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 339.47 SRI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sridhar, Ramanujam
245 #0 - TITLE STATEMENT
Title One land one billion minds
245 #0 - TITLE STATEMENT
Number of part/section of a work IB
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Madras
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Productivity and Quality
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 400 p.
520 ## - SUMMARY, ETC.
Summary, etc. India will soon be among the top 5 global economies in the world, so is it time for brands to invest and harvest? How did a brand like Mohun's benefit from the advertising prowess of Kellogg's? What exactly is Personal Branding? Can the Indian Industry learn about branding from the Software Industry? Here's a book that provides more than just answers to these questions, a comprehensive guide for corporates, managers, branding experts, CEOs, management students; in short anyone who is interested in getting a different perspective. In a nutshell, this book adds a billion new perspectives to that old clinche 'Mind over Matter'. One land, a billion minds is a compilation of interesting anecdotes, experiences and above all it provides key insights on branding in a multilayered and a multifaceted land. It delves deep into the minds and the behaviour of the Indian consumer. It provides a holistic view of the Indian market and the consumers, on innovative strategies and unique approaches that have made a brand, a brand. One Land One Billion Minds is penned by Ramanujam Sridhar, a man known for his advertising acumen and deep understanding of the Indian consumer. His association with the advertising industry is as interesting as the man himself. In this book he writes about his experiences with different brands during his stints in different agencies and his learnings as a consultant. Above all, it provides readers, insights on branding in India. His earlier writings on related subjects have made a great impact and have won him rave reviews and recognition.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer protection
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library   2020-02-04   339.47 SRI 94180 2020-02-04 2020-02-04 Books

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