Communication technology and human development: recent experiences in the Indian social sector (Record no. 77504)

MARC details
000 -LEADER
fixed length control field 02739nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220112212125.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780761934387
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 303.48330954 GHO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ghosh, Avik.
245 #0 - TITLE STATEMENT
Title Communication technology and human development: recent experiences in the Indian social sector
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Sage Pub.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 289p.
365 ## - TRADE PRICE
Unit of pricing PND
520 ## - SUMMARY, ETC.
Summary, etc. The role communication can play in facilitating social change and furthering the goals of development programmes is now widely acknowledged. However, what is not so well appreciated is that the application of communication technologies in social development programmes is a complex task which requires a professional approach. Based on more than 30 years of the author's personal experience, this book provides an understanding of the practical issues that arise in the planning and implementation of communication programmes to bring about behaviour change in the Indian context.<br/><br/>The first section of the book provides a historical background to the evolving nature of the application of communication technology in development. Case studies of innovative applications of communication technology, both in India and abroad, are described to assist a holistic understanding of the evolution of the role of development communication.<br/><br/>In Section II, the author presents recent and major initiatives in the design and implementation of communication strategies in three important social literacy, population issues and rural development (including poverty alleviation). Based as they are on first-hand experience, these case studies provide very practical information concerning the key elements in appropriate development communication setting objectives, programme design, planning, application of hardware, a multi-pronged approach, the preparation of materials, accountabil ity, the participation of local communities, and professional management.<br/><br/>In the concluding chapter, Avik Ghosh draws attention to various critical issues and concerns in the context of India's development. He argues that the impor tance of communication in facilitating social change and the need to involve local communities in such initiatives is not sufficiently appreciated by policy-makers.<br/><br/>Lucidly written and providing numerous insights, this book will be invaluable for all those involved in development communication and rural development. It will also attract the attention of students of mass communication, social marketing. and advertising/public relations, and those in the voluntary sector.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication-India-Social aspects
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library   2020-02-04   303.48330954 GHO 93416 2020-02-04 2020-02-04 Books

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