Aditya Vikram Birla: a biography (Record no. 66079)

MARC details
000 -LEADER
fixed length control field 02483nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220609194122.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200204s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780670878598
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.0924 Bir
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Minhaz, Merchant.
245 #0 - TITLE STATEMENT
Title Aditya Vikram Birla: a biography
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Viking
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1997
300 ## - PHYSICAL DESCRIPTION
Extent 304 p.
520 ## - SUMMARY, ETC.
Summary, etc. Aditya Vikram Birla, grandson of the legendary G. D. Birla, was one of India's most outstanding industrialists. In 1969, at the height of the Licence Raj, he started a joint venture in Thailand which grew within a quarter-century to become the largest multinational empire set up by a resident Indian industrialist. At the time of his untimely death in October 1995, aged 51, Birla headed a business enterprise with a worldwide turnover of Rs. 15,000 crore. Spearheaded by Grasim, Hindalco, Indian Rayon, Indo-Gulf Fertilizers and companies in Thailand, Malaysia, Indonesia, the Philippines and Egypt, the Aditya Birla Group is a leader across a swathe of products: viscose staple fibre, palm oil, carbon black, aluminium and cement. Its recent forays into telecom, power and financial services have made the group one of Asia's most diversified.<br/><br/>In this authorized biography, Minhaz Merchant was granted exclusive access to archival material on the Birla family including correspondence between G.D. Birla and Aditya Birla. Based on extensive research and interviews with over fifty Birla family members, friends, senior executives and business competitors, Merchant draws a riveting profile of a man who put Indian business on the world map twenty-two years before economic liberalization was formally introduced by former Prime Minister Narasimha Rao and former Finance Minister Dr Manmohan Singh.<br/><br/>The book paints a broad canvas: starting with Shiv Narayan Birla, Aditya's great-great-grandfather who founded the dynasty, it sweeps across the early years of Indian independence when Aditya was growing up in Calcutta and traces his emergence in the 1990s as the pre-eminent industrialist of his generation. Aditya Vikram Birla: A Biography is one of the most important and authoritative business biographies to emerge out of India and will serve as a record of both Aditya Birla's exceptional international business career and his family's contribution to India's industrial development in the twentieth century.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element "Birla, Aditya Vikram- biography"
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library   2020-02-04   338.0924 Bir 81959 2020-02-04 2020-02-04 Books

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