Social marketing for social change (Record no. 64138)

MARC details
000 -LEADER
fixed length control field 01955nam a2200157Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220105220316.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200204s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 303.4 QUR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Quraishi, S.Y.
245 #0 - TITLE STATEMENT
Title Social marketing for social change
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Ajanta Publication
Date of publication, distribution, etc. 1996
300 ## - PHYSICAL DESCRIPTION
Extent 282 p.
520 ## - SUMMARY, ETC.
Summary, etc. Development programmes can succeed only with people's participation. This requires effective communication support aimed at behaviour change. It is now increasingly realised that to involve the people, neither propaganda nor pedagogy will work. Effective communication requires new and scientific approaches of which social marketing is one with enormous potential. Social Marketing is a new concept to facilitate effective implementation of social development programmes. Though in essence an anti-thesis of commercial marketing, it draws heavily from its techniques and methodology. Social commitment rather than profit constitute the core of the social marketing strategy. Qualitative research and effective communication are two components which make the technique extremely useful in providing scientific and reliable basis to development support communication. The present book presents a case for social marketing as the most scientific and cost-effective communication technique for promoting reciprocal linkage between the programmes and the people to provide an impetus to social change. This book is based on the empirical data available from communication studies with which the author was directly involved, besides a number of success stories of communication and social marketing campaigns. These include, inter alia, a Social Marketing experiment in some ICDS Projects in Gujarat and Maharashtra, a study of communication support to social health programmes in Gujarat and Haryana, and an innovative programme for AIDS awareness among students in India.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social change
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library   2020-02-04   303.4 QUR 80010 2020-02-04 2020-02-04 Books

Powered by Koha