Reader is public opinion and communication / edited by Bernard Berelson (Record no. 4254)

MARC details
000 -LEADER
fixed length control field 02342nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211228221226.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200202s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 303.38 Rea
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Berelson, Bernard (ed.)
245 #0 - TITLE STATEMENT
Title Reader is public opinion and communication / edited by Bernard Berelson
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Glencoe
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Free Press
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1953
300 ## - PHYSICAL DESCRIPTION
Extent 611p.
520 ## - SUMMARY, ETC.
Summary, etc. Conditions of modern life have increasingly called attention to the im portance of public opinion and communication. Growing secularization has meant that more and more areas of life are open to opinion rather than divine law and to communication rather than revelation. Growing indus trialization has not only extended literacy; in addition, it has provided the technical facilities for mass communication. Urbanization has not only brought large audiences together but it has also created the need for communication within and between audiences, among many diverse social groups. The development of democratic processes has widened the public whose opinions count and has increased the social and political responsi bilities of the communication media. The importance of public opinion and communication is clear.<br/><br/>It is so clear that study of the field has increased in recent years. The events of World War I and the subsequent concern over the pervasive effects of "propaganda" mark the initial acceleration of interest. Basic changes in public opinion during the depression and the monopoly market in opinion and communication under totalitarian governments helped to stimulate research in the field. Commercial interest in audience research and in opinion polling contributed certain techniques which could be ap plied to other problems. Research in the field was accelerated during World War II by demands for studies on the effect of communications upon military personnel, adjustment to army life and attitudes toward military leaders, enemy propaganda, and civilian morale. After the war this growing interest led to the establishment of additional university centers for the study of public opinion and communication by the methods of social science. Together with the continuing activities of industry and govern ment, they now represent a large scale research enterprise.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social Science
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library 2020-02-02 MSR   303.38 Rea 4596 2020-02-02 2020-02-02 Books

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