New directions in political communication (Record no. 41506)

MARC details
000 -LEADER
fixed length control field 01589nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220114224345.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200204s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 803933347
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.2 NEW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Swanson, David L."
245 #0 - TITLE STATEMENT
Title New directions in political communication
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Sage Publication
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent 413p.
520 ## - SUMMARY, ETC.
Summary, etc. The field of political communica tion has witnessed unprece dented growth and change over the past decade.<br/><br/>And as this change occurs, scholars and re searchers are reshaping the way they view the field and are asking questions as to where the field is heading in the 1990s. Has the traditional voter persuasion paradigm been altered or replaced? If it has been replaced, what new paradigms are emerging?<br/><br/>New Directions in Political Communica tion addresses these questions and high lights some of the most challenging and promising directions for future research. An impressive array of scholars explores the field's broad foundations (P. Corcoran & R. Joslyn), offers examples of an in creased understanding of what messages should be viewed as "political" (M. Mansfield, M. Gurevitch, & J. Blumler), and presents commentaries and reviews of the field's current approaches and future directions (D. Swanson, D. Nimmo, & A. Johnston). In addition, the editors and con tributors have assembled an extensive bib liography of the most recent-and important research published since the Handbook of Political Communication appeared in 1981.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sociology
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library   2020-02-04   302.2 NEW 51503 2020-02-04 2020-02-04 Books

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