Communication and society (Record no. 40752)

MARC details
000 -LEADER
fixed length control field 01567nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220114155434.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200204s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8170541174
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.2 COM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Mahajan, Kamlesh (ed.)"
245 #0 - TITLE STATEMENT
Title Communication and society
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Classical Publishing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent 304p.
520 ## - SUMMARY, ETC.
Summary, etc. The human society is undergoing the tremors of a communication revolution. The flood of information has opened new vistas of generation and dissemination of ideas. Natu rally, the social scientists are attracted and agitated by the phenomenon of mass com munication. The book is devoted to the discussion of various conceptual, methodo logical and substantial issues related to the interaction between mass communication and the social system. The papers, written by the acknowledged scholars in the field of mass media and mass communication, reflect inte resting issues like the role of communication in development, impact of television on society and its role in the process of moderni zation, communication and its impact on utilization of leisure and the formulation of cultural policy, the sociological approach to communication, and applied aspects of mass communication in relation to women's deve lopment, urbanization, modernization and political behaviour. Some innovative media like cartoons, toys and terminals, their uses and limitations in the process of mass com munication have also been looked into.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library   2020-02-04   302.2 COM 50715 2020-02-04 2020-02-04 Books

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