Communication and society (Record no. 40752)
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000 -LEADER | |
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fixed length control field | 01567nam a2200193Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220114155434.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200204s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8170541174 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 302.2 COM |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | "Mahajan, Kamlesh (ed.)" |
245 #0 - TITLE STATEMENT | |
Title | Communication and society |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Classical Publishing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 1990 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 304p. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | The human society is undergoing the tremors of a communication revolution. The flood of information has opened new vistas of generation and dissemination of ideas. Natu rally, the social scientists are attracted and agitated by the phenomenon of mass com munication. The book is devoted to the discussion of various conceptual, methodo logical and substantial issues related to the interaction between mass communication and the social system. The papers, written by the acknowledged scholars in the field of mass media and mass communication, reflect inte resting issues like the role of communication in development, impact of television on society and its role in the process of moderni zation, communication and its impact on utilization of leisure and the formulation of cultural policy, the sociological approach to communication, and applied aspects of mass communication in relation to women's deve lopment, urbanization, modernization and political behaviour. Some innovative media like cartoons, toys and terminals, their uses and limitations in the process of mass com munication have also been looked into. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Communication |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Not Missing | Not Damaged | Gandhi Smriti Library | Gandhi Smriti Library | 2020-02-04 | 302.2 COM | 50715 | 2020-02-04 | 2020-02-04 | Books |