Borderless world : power and strategy in the interlinked economy (Record no. 39944)

MARC details
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005 - DATE AND TIME OF LATEST TRANSACTION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 2158752
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 337 OHM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ohmae, Kenichi.
245 #0 - TITLE STATEMENT
Title Borderless world : power and strategy in the interlinked economy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Colins
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent 223 p.
520 ## - SUMMARY, ETC.
Summary, etc. Kenichi Ohmae's The Borderless World is a book that will change the way managers view the world and their businesses, and how they invent, commer cialize, and compete. It is the culmination of Ohmae's pioneering work on the increasing domi nance of consumers over companies and coun tries, and of the resultant melting away of national economic borders.<br/><br/>On a political map, the boundaries between coun tries are as clear as ever. But on a competitive map-one showing the real flows of financial and industrial activity-those boundaries have largely disappeared. The central fact of business today, according to Ohmae, is the emergence of consumer sovereignty. Performance standards for products are now set in the global marketplace by those who buy products, not those who make them or regulate them. That means that managers need to rethink how they develop and commer cialize new products. It means that companies must be truly global, decentralized, and, more than ever, focused on what consumers really need. Only then should managers adjust their plans to take into account what their competitors are doing. Ohmae does more than develop this argu ment: he provides, in detail and with vivid exam ples, insights into how companies can win in the new global marketplace as "insiders" in countries, not as exporters to them.<br/><br/>Ohmae has a message for governments as well: get out of the way. Don't try, through regulations or tariffs, to resist the new era in which every person in every developed country has an equal right to create and obtain and own the best products in the world.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Ecnomics
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library 2020-02-02 MSR   337 OHM 49878 2020-02-02 2020-02-02 Books

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