Self symbols and society : an introduction to mass communication (Record no. 38494)

MARC details
000 -LEADER
fixed length control field 01630nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220114164725.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200202s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 201101920
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23 BAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Baran, Stanley J."
245 #0 - TITLE STATEMENT
Title Self symbols and society : an introduction to mass communication
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Addison - Wesley
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1984
300 ## - PHYSICAL DESCRIPTION
Extent 311: ill.
520 ## - SUMMARY, ETC.
Summary, etc. This is a different kind of introduction-to-mass-communication text. Rather than recount the history of the various media, detail the structure of the media industries, and then present a litany of research findings about media effects, we challenge readers to examine media history, opera tions, and effects in terms of their own role in the mass communication process. The underlying premise of this book is that it is the audience-collectively and as individuals-that has shaped the media environment in which we all live. It is the interaction of individuals with one another, their society, and their culture<br/><br/>that has allowed the media to develop as they have, to operate as they do, and to<br/><br/>influence us as they can. We've chosen this audience-centered approach because it allows each of us to determine for ourselves the role that the media play in our lives. Too often, discus sions about the media take on universal dimensions: "The media do this," or "Peo ple spend too much time with the mass media." But we all know that the media do different things to and for different people. We all use media differently and to dif ferent extents.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library 2020-02-02 MSR   302.23 BAR 48233 2020-02-02 2020-02-02 Books

Powered by Koha