Amul's India 3.0: based on 50 years of Amul advertising by DaCunha Communications (Record no. 358103)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01519nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250422160841.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789352641406 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 DAC |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | DaCunha Communications |
| 245 ## - TITLE STATEMENT | |
| Title | Amul's India 3.0: based on 50 years of Amul advertising by DaCunha Communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Harper Collins |
| Year of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 231 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | A beautiful book that documents the story of the Amul topicals and Amul advertising though the eyes of varied personalities such as Amitabh Bachchan, Sachin Tendulkar, Shashi Tharoor and Arnab Goswami. The book layout is crafted very well for the topic. The book traces the history of post-independence India and popular culture (Bollywood, Cricket, current affairs amongst others) through the eyes of the Amul girl. What makes the team that writes and illustrates the topical tick ? How did it come into being ? Why is it still going strong after all these years (almost 5 decades) in the fickle world of advertising. The book answers all these questions and more. (Reader's comment-Dec 29, 2018 Vinayak Hegde)When a butter brand becomes the barometer of a nation. Chronicling the kaleidoscopic stories of India, one ad at a time, the Amul girl, with her wry wit, is both mascot and mapper of the history of contemporary India for over half a century. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Amul (Trademark) |
| 9 (RLIN) | 10118 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products - History |
| 9 (RLIN) | 10119 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Kaira District Cooperative Milk Producers' Union |
| 9 (RLIN) | 10120 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Donated Books |
| Lost status | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type | Public Note |
|---|---|---|---|---|---|---|---|---|
| Gandhi Smriti Library | Gandhi Smriti Library | 2025-04-22 | 299.00 | 658.827 DAC | 173001 | Donated Books | 299.00 |