Branding India: an incredible story (Record no. 357813)

MARC details
000 -LEADER
fixed length control field 01158nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field 0
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250217162759.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788172238094
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number CS 658.87 KAN
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Kant, Amitabh
245 ## - TITLE STATEMENT
Title Branding India: an incredible story
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London
Name of publisher HarperCollins
Year of publication 2009
300 ## - PHYSICAL DESCRIPTION
Number of Pages 267
520 ## - SUMMARY, ETC.
Summary, etc A case history of the remarkable transformation in Indian tourism in the last seven years. In 2001-2002, after the destruction of the World Trade Centre, the war on Afghanistan and the attack on Indian Parliament, tourism was down in the dumps in India. It was at the peak of this crisis that the "Incredible India" campaign to position India as a tourist destination was launched. This is the story of how that campaign triggered the take-off of Indian tourism, and how support sectors like aviation, hotels and infrastructure grew in tandem so that in 2008 India got 5.38 million visitors compared to 2.54 million in 2001. The author, Amitabh Kant, played a key role in this phenomenon as joint secretary in the Union ministry of tourism.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Business
9 (RLIN) 9208
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term IAS as an author
9 (RLIN) 9209
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Donated Books
Holdings
Lost status Home library Current library Date acquired Cost, normal purchase price Full call number Accession Number Koha item type Public Note
  Gandhi Smriti Library Gandhi Smriti Library 2025-02-17 499.00 CS 658.87 KAN 172935 Donated Books 499.00

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