Making of Hero : four brothers, two wheels and a revolution that shaped India (Record no. 344780)

MARC details
000 -LEADER
fixed length control field 01961nam a22001697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field 0
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210708105950.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353026776
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.47292
Item number MUN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Munjal, Sunil Kant
245 ## - TITLE STATEMENT
Title Making of Hero : four brothers, two wheels and a revolution that shaped India
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida
Name of publisher, distributor, etc. Harper Collins Publishers
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent 221
520 ## - SUMMARY, ETC.
Summary, etc. From the by lanes of Kamalia and the rugged landscapes of Quetta in India of the 1940s and what became Pakistan, they escaped to the Partition-ravaged cities of Amritsar, Agra and Delhi, with little more than the shirts on their backs. From here, four of the six Munjal Brothers built their business, part by part. There was no grand vision of building a world-scale enterprise; their aim was simply to survive. Hero began with trading and then manufacturing bicycle parts, evolved into bicycles, mopeds, automotive parts and motorcycles & scooters, and today Hero and its successors encompass service businesses and infrastructure. Thirty years after starting, Hero Cycles became the world s largest bicycle maker in 1986. In the next fifteen years, in 2001, the motorcycle venture became the world s largest, and both pole positions are held firmly even today. This is an authentic Make in India story about overcoming many odds: the ravages of time, global competition and even business history. It follows the lives of the four Munjal brothers who lived together and scripted a revolution on two wheels without any formal education or resources. In parallel, it s also the story of how India s agrarian economy, with limited means of transportation, took wings on this two-wheel revolution. Driven by family values and Indian wisdom, yet pioneering in its thinking and best practices, Hero firms today are renowned for placing mutually beneficial relationships at the core of their business philosophy.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Automobile industry and trade - India
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library 2021-07-08 699.00 1 338.47292 MUN 162422 2022-02-15 2021-12-16 2021-07-08 Books

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