Media Interview Techniques: a complete guide to media training (Record no. 344715)

MARC details
000 -LEADER
fixed length control field 01679nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field 0
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211227222535.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749474720
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23
Item number TAY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Taylor, Robert
245 ## - TITLE STATEMENT
Title Media Interview Techniques: a complete guide to media training
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page Limited
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent 210
520 ## - SUMMARY, ETC.
Summary, etc. Never has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of models and techniques. Featuring insightful anecdotes of interviews from the likes of George W. Bush, HRH Prince Philip, and more, this is a must-read for any PR executive, press officer or communications professional.<br/><br/>Any individual preparing for an interview with the media, however practised or well-rehearsed they are, worries about failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure, so they also present a growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break encounter where every word, gesture or expression counts.<br/><br/>Media Interview Techniques is the authoritative guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion, to help the reader prepare for any occasion when called upon to represent an organization publicly.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Interviewing in mass media
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library 2021-10-07   302.23 TAY 162767 2021-10-07 2021-10-07 Books

Powered by Koha