Art of strategy (Record no. 343580)

MARC details
000 -LEADER
fixed length control field 01334nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field 0
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201207051101.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781108455800
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 355.02 MOO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moon, Hwy-Chang
245 ## - TITLE STATEMENT
Title Art of strategy
Remainder of title Sun Tzu, Michael Porter, and beyond
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Cambridge
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent 315p.
520 ## - SUMMARY, ETC.
Summary, etc. When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Military art and science
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tzu, Sun
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Porter, Michael
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library 2020-12-07 1 355.02 MOO 162127 2021-01-23 2021-01-10 2020-12-07 Books

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