Religions as Brands: new perspectives on the marketization of religion and sprituality/ edited by Jean-Claude Usunier and Jorg Stolz (Record no. 240427)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01517nam a2200205Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211212143913.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200213s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781409467557 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 206 REL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Usunier, Jean-Claude (ed.);Stolz, Jorg (ed.)" |
| 245 #0 - TITLE STATEMENT | |
| Title | Religions as Brands: new perspectives on the marketization of religion and sprituality/ edited by Jean-Claude Usunier and Jorg Stolz |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Surrey |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Ashgate |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 256p. |
| 365 ## - TRADE PRICE | |
| Unit of pricing | PND |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Religion-Economic aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Missing | Not Damaged | Gandhi Smriti Library | Gandhi Smriti Library | 2020-02-13 | 206 REL | 156958 | 2020-02-13 | 2020-02-13 | Books |