Media and modernity (Record no. 231050)

MARC details
000 -LEADER
fixed length control field 01932nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220127231831.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200208s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788178242842
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23 JEF
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Jeffrey, Robin"
245 #0 - TITLE STATEMENT
Title Media and modernity
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Ranikhet
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Permanent Black
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 300p.
365 ## - TRADE PRICE
Price amount 9000
365 ## - TRADE PRICE
Unit of pricing RS
520 ## - SUMMARY, ETC.
Summary, etc. Two puzzles of modern India—one well known, the other overlooked—form the core of this book.<br/><br/>For fifty years, the state of Kerala has been famed, first as a home of Communists, then as a perplexing ‘model of development’. But why Communists? And why development, especially in a place where the economy usually underperformed even lowly national averages? Part of an answer lies in the unusual place of women in Kerala and their changing role in the past 200 years.<br/>Another part lies in the other, often under-analyzed focus of this book: media and communication. Printing and publishing in Indian languages—and accompanying questions of literacy and language identity—present tantalizing puzzles.<br/>Since data were first collected in the 1950s, Kerala’s people have been India’s greatest newspaper consumers. Do literacy and newspapers mobilize people for political action or does politicization make people into newspaper readers? To what extent do media wait on consumer capitalism before they break into the countryside to become truly mass media, as they have in India in the past thirty years?<br/>Media and Modernity ponders these questions, first from the perspective of Kerala, often a forerunner of developments elsewhere, and then at an all-India level. Readers intrigued by questions of development, communications, politics, and the role of women will find in this collection stories that surprise and arguments that provoke.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Modernity-India
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library   2020-02-08 9000.00   302.23 JEF 147868 2020-02-08 9000.00 2020-02-08 Books

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