Indian media business (Record no. 227834)

MARC details
000 -LEADER
fixed length control field 01604nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211229203422.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200208s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132102359
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.230954 KOH 3rd ed
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Kohli-Khandekar, Vanita"
245 #0 - TITLE STATEMENT
Title Indian media business
250 ## - EDITION STATEMENT
Edition statement 3rd ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Response
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 237p.
365 ## - TRADE PRICE
Price amount 9000
365 ## - TRADE PRICE
Unit of pricing RS
520 ## - SUMMARY, ETC.
Summary, etc. This edition of Khandekar’s book moves away from the first two in many ways. It has two new chapters—on events and out-of-home media—segments not covered by any business book so far. It has case studies on a host of companies and issues—from The Times Group to the future of newspapers to why the Indian animation business can’t take off.<br/><br/>The biggest difference however is that it tackles, for the first time, textural issues within various industry segments. There is a portion on ethics and falling standards in Indian media and on private treaties. It tells you why TV broadcasting is going to be trouble for some years to come, why the film industry is destined for bigger things and why telecom operators will have a tough time becoming media barons.<br/><br/>This is in addition to the book’s basic promise of being an in-depth study of the Indian media business. It provides, as usual, the business history, dynamics, technology, regulation, valuation norms and industry trends in print, television, film, radio, music, internet, telecom, out-of-home media and events.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass-Media-India
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library   2020-02-08 9000.00 1 302.230954 KOH 3rd ed 145365 2022-03-09 2022-02-22 9000.00 2020-02-08 Books

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