Global brands (Record no. 213937)
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000 -LEADER | |
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fixed length control field | 01495nam a2200205Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220622154642.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200208s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780521833974 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 338.887631 LOP |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | "Lopes, Teresa Da Silva" |
245 #0 - TITLE STATEMENT | |
Title | Global brands |
Remainder of title | the evolution of multinationals in alcoholic beverages |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Cambridge University Press |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 303p. |
365 ## - TRADE PRICE | |
Unit of pricing | USD |
520 ## - SUMMARY, ETC. | |
Summary, etc. | In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry. Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the industry and the firms. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Alcoholic beverage industry |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Not Missing | Not Damaged | Gandhi Smriti Library | Gandhi Smriti Library | 2020-02-08 | 338.887631 LOP | 132608 | 2020-02-08 | 2020-02-08 | Books |