Agri- Input Marketing in India (Record no. 176412)
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000 -LEADER | |
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fixed length control field | 02407nam a2200205Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220611180147.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200208s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 788132117711 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 338.10954 VEN |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Venugopal, Pingali & Kaundinya |
245 #0 - TITLE STATEMENT | |
Title | Agri- Input Marketing in India |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Sage |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2014 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 246 p. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Agri-input companies have played a significant role in transforming the post-Independence "ship-to-mouth" Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture. The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers. Table of Contents List of Tables List of Figures List of Boxes and Exhibits Foreword Ireena Vittal Preface Acknowledgments Introduction: Agri-input Market at Crossroads I: The Past Agricultural Situation in India and Agri-inputs Land: The Fixed Factor of Production Government Policies: Creating an Environment for Input Usage Improve Agronomic Potential Infrastructure Development: Removing Constraints Agricultural Extension Programs in India Adoption: The Beginning of the Agri-input Sector II: The Present Agri-input Market: Current Competitive Situation Buying Behavior for Inputs Impact of Agri-input Usage in India III: The Future Sustainable Agriculture: New Objective Strategies for Agri-input Marketing (Basis for Positioning Strategy) Technical Knowledge-based Marketing (Basis for Product and Pricing Strategy) Building Trust through Knowledge Transfer (Basis for Promotion Strategy) Integrated Agri-input Supply Model (Basis for Place Strategy) Future Directions (Implementation Aspects) Bibliography Profile of Industry Experts Who Shared Their Views on the Subject Author Index Subject Index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | "Agro Economics, Agriculture economics & Management" |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kaundinya, Ram |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Not Missing | Not Damaged | Gandhi Smriti Library | Gandhi Smriti Library | 2020-02-08 | 338.10954 VEN | 157670 | 2020-02-08 | 2020-02-08 | Books |