Agri- Input Marketing in India (Record no. 176412)

MARC details
000 -LEADER
fixed length control field 02407nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220611180147.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200208s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 788132117711
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.10954 VEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Venugopal, Pingali & Kaundinya
245 #0 - TITLE STATEMENT
Title Agri- Input Marketing in India
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Sage
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent 246 p.
520 ## - SUMMARY, ETC.
Summary, etc. Agri-input companies have played a significant role in transforming the post-Independence "ship-to-mouth" Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture. The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers. Table of Contents List of Tables List of Figures List of Boxes and Exhibits Foreword Ireena Vittal Preface Acknowledgments Introduction: Agri-input Market at Crossroads I: The Past Agricultural Situation in India and Agri-inputs Land: The Fixed Factor of Production Government Policies: Creating an Environment for Input Usage Improve Agronomic Potential Infrastructure Development: Removing Constraints Agricultural Extension Programs in India Adoption: The Beginning of the Agri-input Sector II: The Present Agri-input Market: Current Competitive Situation Buying Behavior for Inputs Impact of Agri-input Usage in India III: The Future Sustainable Agriculture: New Objective Strategies for Agri-input Marketing (Basis for Positioning Strategy) Technical Knowledge-based Marketing (Basis for Product and Pricing Strategy) Building Trust through Knowledge Transfer (Basis for Promotion Strategy) Integrated Agri-input Supply Model (Basis for Place Strategy) Future Directions (Implementation Aspects) Bibliography Profile of Industry Experts Who Shared Their Views on the Subject Author Index Subject Index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element "Agro Economics, Agriculture economics & Management"
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kaundinya, Ram
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library 2020-02-08   338.10954 VEN 157670 2020-02-08 2020-02-08 Books

Powered by Koha