Persuasion in society (Record no. 174269)

MARC details
000 -LEADER
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005 - DATE AND TIME OF LATEST TRANSACTION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415965149
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 303.342 SIM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Simons, Herbert W.
245 #0 - TITLE STATEMENT
Title Persuasion in society
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 554p.
520 ## - SUMMARY, ETC.
Summary, etc. Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages.<br/><br/>This introductory persuasion text offers:<br/>A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected<br/>Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts<br/>The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice<br/>Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction.<br/>Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level<br/>Highlights of this second edition include:<br/>An extensively revised approach, written with the needs of today’s undergraduate students in mind<br/>Contemporary examples, selected for relevance, currency, and appeal<br/>Updated discussions of theory and research, including cognitive psychology and neuroscience<br/>Current illustrations from advertising, politics, social movements, propaganda, and other sources.<br/>To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Persuasion (Psychology)-Social aspects
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jones, Jean G.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library   2020-02-08   303.342 SIM 2nd ed. 155427 2020-02-08 2020-02-08 Books

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