Mass communication (Record no. 173872)

MARC details
000 -LEADER
fixed length control field 01699nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220127231044.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200208s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978145220299
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23 HAN 4th ed.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Hanson, Ralph E."
245 #0 - TITLE STATEMENT
Title Mass communication
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. SAGE
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent 432p.
520 ## - SUMMARY, ETC.
Summary, etc. The fourth edition of Mass Communication is now a full-color Media Edition which means, at no extra cost to your students, they now have access to an interactive ebook when they buy a new print copy. Through a series of icons, students link to a wealth of multimedia assets―including audio, video, data, articles, reference, and policy backgrounders from CQ Researcher―right where it matters most: on the exact page where a topic is discussed. Students can immediately dive deeper and explore an important concept or idea while reading. There is also an important assessment piece. For each "Test Your Media Literacy" box, students can answer critical thinking questions, as well as take a chapter quiz making sure they master chapter objectives. All answers and quiz results feed an instructor gradebook so you can efficiently track participation and comprehension. It′s an enhanced, enriching, and interactive learning experience.<br/><br/>The fourth edition delivers comprehensive yet compact coverage, incisive analysis, and fun, conversational writing. While Hanson delves into critical theory, and will take a critical stance on the media, he does not believe the media are something to be feared or demonized, but rather are an essential part of the way we live.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library   2020-02-08   302.23 HAN 4th ed. 155030 2020-02-08 2020-02-08 Books

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