Media analysis techniques (Record no. 172064)

MARC details
000 -LEADER
fixed length control field 02218nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220120161031.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200208s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132110132
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23 BER 4th ed
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Berger, Arthur Asa"
245 #0 - TITLE STATEMENT
Title Media analysis techniques
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Sage
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 260p.
365 ## - TRADE PRICE
Price amount 395
365 ## - TRADE PRICE
Unit of pricing RS
520 ## - SUMMARY, ETC.
Summary, etc. In this updated Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clear, practical guide to media analysis techniques. Written in an accessible style with the authors own creative illustrations, the book walks readers through the four most important methods of analyzing and interpreting our mass mediated culture: semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory. The text coaches students on how to support their media interpretation if they want to convince others that their opinions are worth considering. These methodologies, once learned, will stay with students and have an impact on the way they live. New to this Edition A new chapter on social media: The new chapter demonstrates how to apply time-tested media analysis techniques to the latest media. Many new theories and concepts: New coverage of culture codes, consumer culture, the Frankfurt school, society and semiotics, society and spectacles, and facial expression expand the repertoire of theoretical concepts that can be used in media analysis. Updated statistics on media: The current, relevant statistics encourage students to engage with the material. Key Features Study resources help students practice media analysis: End-of-chapter resources help the reader focus and retain important topics discussed. Vivid applications from popular culture link theory to practice: The applications section offers numerous teaching games and activities that instruct students on how to apply theories and concepts to various kinds of texts. A glossary serves as a ready reference for students: The reader will find descriptions of concepts all in one place.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Techniques of interpretation
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library   2020-02-08 395.00   302.23 BER 4th ed 153303 2020-02-08 395.00 2020-02-08 Books

Powered by Koha