Made to stick: why some ideas take hold and others come unstuck (Record no. 169871)

MARC details
000 -LEADER
fixed length control field 01724nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220107221535.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200208s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780099505693
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.12 HEA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Heath, Chip
245 #0 - TITLE STATEMENT
Title Made to stick: why some ideas take hold and others come unstuck
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Arrow Books
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 323p.
365 ## - TRADE PRICE
Price amount 450
365 ## - TRADE PRICE
Unit of pricing RS
520 ## - SUMMARY, ETC.
Summary, etc. Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?<br/><br/>Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:<br/><br/>- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria<br/><br/>- how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium<br/><br/>- how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project<br/><br/>As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights.<br/><br/>Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social psychology
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Heath, Dan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library   2020-02-08 450.00 1 302.12 HEA 151870 2021-01-01 2020-11-09 450.00 2020-02-08 Books

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