Inside intuit: how the makers of quicken beat Microsoft and revolutionized an entire industry / by Suzanne Taylor and Kathy Schroeder (Record no. 167727)

MARC details
000 -LEADER
fixed length control field 01940nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220608204626.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591391364
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.761332024 TAY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Taylor, Suzanne"
245 #0 - TITLE STATEMENT
Title Inside intuit: how the makers of quicken beat Microsoft and revolutionized an entire industry / by Suzanne Taylor and Kathy Schroeder
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Harvard Business School Press
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent 318p.
365 ## - TRADE PRICE
Unit of pricing PND
520 ## - SUMMARY, ETC.
Summary, etc. This is the exclusive story behind Intuit's hard-won success. It's a modern-day David and Goliath story for the business world: a company dreamed up at a kitchen table, built on explosive PC growth, and forced to battle a giant in the race to revolutionize an industry. This is the story of Intuit, creator of renowned software products like Quicken, QuickBooks, and TurboTax, the company that beat mighty Microsoft and changed the way 25 million people manage their finances. Written by Intuit veteran Suzanne Taylor and seasoned business manager Kathy Schroeder who were granted exclusive interviews with founder Scott Cook and other key figures "Inside Intuit" tells this company's original and fascinating tale for the first time. The book vividly recounts each dramatic stage of Intuit's development: from initial conception to "bet the company" investments; from strokes of marketing genius to disastrous product launches; and from battles for survival to successive victories against arch-rival Microsoft, the company no one else could beat. Evident throughout this account is the power of Intuit's relentless customer focus, which guided the company from tiny start-up to a 6,000-employee, $1.4 billion business. Instructive and inspiring, Inside Intuit chronicles an enduring company's extraordinary success against overwhelming odds.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Intuit (Firm)-History
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library   2020-02-08   338.761332024 TAY 150089 2020-02-08 2020-02-08 Books

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