Communication in India : experiments in introducing change (Record no. 165816)

MARC details
000 -LEADER
fixed length control field 01983nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220114161316.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200208s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.2 COM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Kivlin, Joseph E."
245 #0 - TITLE STATEMENT
Title Communication in India : experiments in introducing change
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hyderabad
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. National Institute of Community Development
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1968
300 ## - PHYSICAL DESCRIPTION
Extent 56p.-
521 ## - TARGET AUDIENCE NOTE
Target audience note WE report here the findings of the third phase of an Indian project on the Diffusion of Innovations. Similar projects were also conducted in Brazil and Nigeria. The first phase for India compared 108 villages on factors which affect adoption of agricultural innovations. The second phase made com parisons of the adoption behavior of 680 Indian farmers. This third phase, taking advantage of a previous study, measured the continuing effects of two communication treatments.<br/>1. A benchmark survey was taken in 1964 in similar study villages. Communication treatments were applied in 1965, A first follow-up survey was taken in 1966, We conducted a second follow-up survey in 1967.<br/><br/>2. Two villages had the communication treatment of radio farm forums. Two villages had the communication treatment of adult literacy classes and reading forums. Two control villages had no communication treatments.<br/><br/>3. Radio farm forum villages showed significantly more progress by 1967 than the literacy classes and control villages, whether measured by knowledge and adoption of new practices or by other variables.<br/><br/>4. There was some tendency for literacy villages to show more progress than control villages but differences were usually not statistically significant.<br/><br/>5. Knowledge of ten agricultural practices and at least one family planning method was high in all villa,es. Knowledge of health practices was somewhat low. Levels of adoption of all practices were low but were highest for the radio villages.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Donated Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library   2020-02-08 1 302.2 COM DD7033 2024-06-08 2024-01-04 2020-02-08 Donated Books

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