Cultural tourism management
Mehta, Vishwas
Cultural tourism management C.1 - Delhi Authorspress 2005 - 300p.
The present book is a pioneering effort by the author based on extensive reading, research and analysis of interviews of tourists. hoteliers, tour guides, local people, government and private agencies and his own experiences of implementing ingenious management practices that yielded positive results. The author introduces the concept of 'Cultural Tourism Management' that can go a long way in propagating Indian cultural ethos abroad, and preserving and developing our cultural heritage in a manner that it can be effectively utilized for the growth of tourism in India, through aggressive marketing and efficient management practices.
9798172732461
Tourism-Economic aspects
CS 338.4791 MEH
Cultural tourism management C.1 - Delhi Authorspress 2005 - 300p.
The present book is a pioneering effort by the author based on extensive reading, research and analysis of interviews of tourists. hoteliers, tour guides, local people, government and private agencies and his own experiences of implementing ingenious management practices that yielded positive results. The author introduces the concept of 'Cultural Tourism Management' that can go a long way in propagating Indian cultural ethos abroad, and preserving and developing our cultural heritage in a manner that it can be effectively utilized for the growth of tourism in India, through aggressive marketing and efficient management practices.
9798172732461
Tourism-Economic aspects
CS 338.4791 MEH