Communication and social development in India
"Kuppuswamy, B"
Communication and social development in India - Delhi Sterling Publishers 1976 - 364p.
The tremendous increase in the technical facilities of commu nication in recent times, in the press, the movie, the radio and the television, has brought new problems and new possibilities in the area of collective behaviour. These mass media of com munication enable the State and its leaders to reach people in the remote corners of the country. They break down the barriers and bring ever larger numbers in the country within the range of cultural stimulation. The movie, the radio and the television open up avenues of social education undreamt of at the beginning of twentieth century. But it also gives the politi cal propagandist and the advertiser and salesman unique opportunities to make people accept their thoughts and goods.
Communication
302.2 KUP
Communication and social development in India - Delhi Sterling Publishers 1976 - 364p.
The tremendous increase in the technical facilities of commu nication in recent times, in the press, the movie, the radio and the television, has brought new problems and new possibilities in the area of collective behaviour. These mass media of com munication enable the State and its leaders to reach people in the remote corners of the country. They break down the barriers and bring ever larger numbers in the country within the range of cultural stimulation. The movie, the radio and the television open up avenues of social education undreamt of at the beginning of twentieth century. But it also gives the politi cal propagandist and the advertiser and salesman unique opportunities to make people accept their thoughts and goods.
Communication
302.2 KUP